PPC Agency In Birmingham
As qualified Google Partners, Essential have access to a wide range of tools and expertise to help your business make the most out of everything Google Ads has to offer.
Four Steps to Success
1) Keyword Research
Keyword research is essential to understand the focus and goals of a campaign. A tailor made keyword selection will form a strong basis towards the journey of leads and conversions.
New Google Adwords campaigns are amalgamated from detailed research and analysis of what your Ads require. This is based around keyword research, spend and results.
We regularly assess Google Adwords campaigns to ensure that they are maximising spend and quality score, resulting in an efficient strategy for each client.
4) Analyse, Adapt, Refine
Analysing results day by day ensures that budgets are each being spent on keywords and ads that lead to conversions, rather than being wasted. We refine campaigns to achieve widespread results.
We focus on Lead Generation
Effective lead generation using Google Ads relies on correct strategies rather than solely bidding on keywords!
For example we have a list of 19 strategies for Google Adwords remarketing. This smart and targeted Pay Per Click (PPC) will increase sales and reduce costs.
Why Choose us?
- Transparent – Weekly or Monthly online meeting using screensharing
- Qualified – Completed all Google exams
- Experience – We have managed over £1,000,000 worth of PPC
- Team – 10 team members
- Account Manager – Dedicated account manager for your account