Web Development
Web development has two stages: 1) Front-end development, and 2) Back-end development.
Front-end Development
Essential Marketer front-end developers are responsible for turning designs into XHTML and CSS. We ensure every page of your site is coded using keyword-rich XHTML, meaning
- The code used is clean and concise – resulting in easy to manage and update pages
- The XHTML code is structured with search engines in mind – informing the search engines what the page is about
- As the XHTML is scaleable, the content can be changed to fit any requirements, while size of the site can be increased infinitely
- Your web site will be completely compatible with all screen resolutions
- Your web site will be completely compatible with all web browsers
Following your site’s detailed HTML design, our team will add features and facilities to the user interface, consisting of structuring light effects.
Back-end Development
Following front-end development, our back-end development team get to work. This is where the behind the scenes work takes place. We will connect the front-end of the site with the programming functionality and databases that make the site work.
Our development team have vast knowledge of the following:
- Stylesheet Languages
- HTML & XHTML
- CSS
- SVG
- XSLT
- XML
- XUL
- Query Languages
- MS Access
- MS Jet
- C
- C++
- C#
- Java
- MySQL
- Oracle
- PostgreSQL
- JavaScript
- Pascal
- PHP4/PHP5
- Perl
- Ruby
- Python
- Visual Basic
- DNS
- FTP
- POP
- SMTP
- SOAP
- SSH
- TELNET
- TLS
- SSH
- Ruby on Rails
- CakePHP (PHP)
- Symfony (PHP)
- Diango (Python)
- ADO
- AJAX
- IMAP
- JSON
- MIME
- Mod_rewrite
Essential Marketer developers take a modular approach to programming and create all of our programming with extensibility in mind. Our developers are strong advocates of Agile Development, meaning:
- We ensure working software as this is the key indicator of progress
- We embrace change and ensure our software is capable of handling your needs as they change and grow
- We believe communication is the key to success and we’ll work together with you to find the solution that fits your business.
Like more info?
If you would like more information about our web developer services, then please contact us to learn how your business could benefit from our web developer services.

A Guide to Search Engine Marketing