PPC Case Study

Click here to find out how Team Works Karting have lowered their overall Cost Per Click (CPC) and increased their Quality Score (QS) & Click Through Rates (CTR).

PPC Management

Essential Marketer manages your PPC campaigns to provide targeted and affordable (helping you build brand presence) leads, whilst providing a clear Return on Investment (ROI).

What does Essential Marketer do?

  • Tracking system implementation to monitor PPC activity
  • Search engine account creation
  • PPC keyword research producing a comprehensive list of relevant search terms
  • Search term Ad Copy creation
  • Detailed reporting
  • Optimise search terms against ROI
  • Bid management on all search terms

Step 1: PPC Research

Step one involves identifying the most effective keywords/keyphrases for your web site. It is important to note that PPC campaign keywords are just as important as with SEO campaigns. PPC campaigns can help testing keywords for future Search Engine Optimisation (SEO) campaigns. This enables you to identify your industry's most targeted keywords, eliminating wasted words and increasing your chances of gaining conversions. Following PPC testing you can then include the best keywords into your SEO (search engine optimisation) campaign.

Step 2: PPC Campaign Design

The PPC Campaign design phase forms the basis for the strategy, and short & long-term goals identified in the Discovery Phase helping to develop the bidding strategy.

The PPC Campaign Design phase includes: Keyword profiling - modelling keywords in terms of monthly search volume, estimated click-through rates, and advertiser competition rates. Identifying choice of search engine used for the campaign. Identifying and creating site landing/destination pages to enhance conversions. Identifying & implementing tracking and reporting tools to be used during campaign.

Step 3: PPC Execution

PPC Ad Copy must grab the searchers attention.

Your ad must include the correct ad copy to attract the deserved click-throughs and conversions. If your ad does not appeal directly to the person searching and reading your ad, the likeliness is they will not click as they may think the ad doesn.t relate to them.

Step 4: PPC Tracking & PPC Monitoring

Once you have compiled a list of keywords to bid on, the next stage is to implement your PPC Tracking and PPC monitoring to monitor how the chosen keywords and ads are performing. PPC tracking and monitoring is essential to calculate your return on investment (ROI) and to determine keyword performance. Your PPC Tracking will provide information on unique visitors, returning visitors, number of enquiries, conversion rates and the overall success of each PPC ad campaign.

Pay Per Click Management - Advertising Copy

PPC Advertising Copy is the text (advert) which is shown for the keywords you are targeting. It is essential to create optimised PPC Ad Copy for your PPC campaign. Creating Ad Copy that grabs the searchers attention can increase searchers into visitors. Creating Ad Copy to speak directly with your target audience will improve your chances of the searcher clicking through to your site.

Advantages of Using a PPC Agency

Managing multiple PPC accounts and adjusting bids on multiple search terms can be very labour intensive. Essential Marketer have years of experience in managing multiple campaigns so we can remove the hassle from your internal resource, reduce your Cost Per Clicks (CPC's) whilst increasing your Return on Investment (ROI).


Like more info?

If you would like more information about our PPC marketing services, then please contact us to learn how your business could benefit from PPC services.

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