Online PR

Consumer behaviour and media consumption have both taken a definitive shift. Over 25 million people use online news engines and sources to keep up-to-date. The internet is used for research, reviewing and opinion sharing.

PR is an essential element of the marketing mix and any business’ overall communications tool. It is crucial therefore to implement an integrated approach through using both on and offline PR to deliver impacting and influencing messages.

Creating buzz and sparking word of mouth

There are increasing opportunities for businesses to communicate through various means, such as news aggregators, blogging, forums and social networks. However, these communication methods can also be used by third parties (disgruntled customers or competitors, for example) to portray your brand in a negative light. It is therefore vital to monitor what is being said about your business, brand, and product or service.

Online PR is used to drive awareness, to increase traffic to sites and to increase sales. Online PR also drives higher SEO rankings due to the creation of high quality links. Essential Marketer uses sophisticated tracking and analytics to monitor activity, making online PR highly measurable, while delivering transparent ROI.

Our Services

A brief insight into our services is detailed below:

• Unique communication plan
• Tactical selection of: optimised press releases, blogs, forum posts, social bookmarking, virals, competitions, promotions, reader offers
• Reputation monitoring
• Increased website traffic (due to links and greater online visibility)
• Monitoring, reporting and review of activity
• Increased awareness and demand for your products and services

Like more info?

If you would like more information about our online PR marketing services, then please contact us to learn how your business could benefit from online PR marketing.