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Affiliate Marketing

Affiliate marketing is growing 60% year on year, with latest figures showing affiliates generated over ÂŁ2bn in sales for UK merchant businesses. Affiliate marketing represents a very attractive online channel offering complete measurability and accountability for advertisers.

What is Affiliate Marketing?

Affiliate marketing is becoming recognised as a very appealing online channel that is completely accountable and measurable.

Merchant companies (advertisers) place adverts on a number of affiliate websites (publishers). Typically, affiliates receive a commission whenever a merchant’s products are sold via their site. Utilising this marketing method is a proven means of increasing exposure and sales with transparent return on investment (ROI).

As affiliate marketing operates on a pay per performance model, advertisers only pay for relevant, highly targeted sales or leads.

Lower financial costs as well as risks

Due to the nature of affiliate marketing, financial costs and risks for merchants are considerably reduced. Affiliate marketing operates on a pay per performance model, allowing merchants only to pay when they receive a lead or sale. Logically, this holds strong appeal to merchants, providing the opportunity to significantly increase sales and traffic with visible ROI.

The Essential Marketer team have vast experience of running hugely successful affiliate marketing campaigns for a range of clients.

Our affiliate marketing services

We will manage your affiliate marketing campaign in-house through our established network of affiliates. Alternatively, we will work alongside established affiliate networks, with whom we have very strong links and relationships.

Through this we provide:

  • Affiliate network selection
  • Activation and set up of merchant account
  • Selection of appropriate affiliates for merchant program type
  • Design and creation of wide-ranging selection of clean, clear creative to integrate with affiliates’ requirements.
  • Commission level agreements to match your requirements
  • Management of campaign, including approval process and identification of new affiliates
  • Rapport building to manage relationships to ensure maximum success.

Successful affiliate marketing

If managed in-house, affiliate marketing can be time-consuming, particularly when it comes to managing relationships.

We at Essential Marketer know what makes a successful affiliate marketing campaign. We believe in building strong foundations with affiliates, from which successful campaigns can be implemented. Success is centred on developing strong relationships and building rapport. We’ll fully manage relationships with your affiliates, advise on and implement improvements to ensure your campaigns run smoothly for maximum return.

Like more info?

If you would like more information about our affiliate marketing services, then please contact us to learn how your business could benefit from affiliate marketing.