Search Engine Marketing (SEM)

Search engine marketing has become an essential tool within the marketing mix, with more than 50% of marketing professionals planning to increase their search budgets over the next 12 months, representing a higher percentage than for any other online marketing channel. As search engine marketing is highly measurable it offers clear returns on investment (ROI).

Within online marketing, search engine marketing has quickly become the driving force. Search engine marketing, within the UK, is dominated by Google, followed by Yahoo! and MSN.

Search engine marketing is highly cost-effective, meaning millions of companies use it to grow their businesses. The main opportunities that SEM offers are:

  • Lead generation
  • Online sales
  • Customer acquisition
  • Driving traffic
  • Branding exercises


Our Services

The Essential Marketer team have vast experience and are committed to delivering fantastic results. Our paid SEM services include:

  • Keyword research
  • Competitor keyword research
  • Optimisation of Landing pages
  • ROI tracking
  • ROI analysis
  • Bid management
  • Content advertising
  • Contextual advertising


Like more info?

If you would like more information about our search engine marketing services, then please contact us to learn how your business could benefit from search engine marketing.