Clinically Proven SEO
An important factor of clinically proven SEO is using meta tags in each of your web pages. meta tags should contain descriptions about the webpage. Nowadays Google doesn’t pay huge attention to meta tags however we believe it is important to include Meta tags as other search engines still give them importance.
The content used on your website should be to the point and provide relevant information to what your visitors are looking for. It should be optimised for search engines through including relevant keywords wherever applicable. Search engines give a lot of importance to the content on your website.
When using images on your website you should provide an alternative image, known as an image alt tag. This is because search engines can ‘see’ images; rather they read the image description of your images.
Make good use of headings throughout your website. Headings make reading your material easier and customers can easily find what they’re looking for.
An essential element for any website is the use of a sitemap and XML sitemap. Sitemaps assist customers to navigate through your website and help search engines to locate your pages to index.
A good website should have the appropriate error handling features. An optimised 404 page means you keep customers on your website when they mistype within the browser, rather than being shown a typical 404 page.