Questions to Consider when Building a Website

Is website aimed at private or business clients
Do you want the website to be maintained and updated by the business
Do you want the website to be very visual i.e. strong graphical element? Remember lots of images do not help your position on Google.
If you can include good quality images of your work.
It is good to have a look at your competition and or use a template to help with the overall design of your website
We can supply you with details of clients, a summary of the work we have done and how much you would expect to pay.
Collect as many testimonials as possible. Much better to have written letters, which are then displayed as an image in full on your website.
Do you want the website to include latest and or industry news. This demonstrates that your site is up-to-the-minute and active.
Do you want the website to include photo’s and short CV’s of your team and the people in your organisation. You have heard the expression people by people?
Costs start from £500 which includes Home page, services page, products page, Google map, about us and a contact us page.
We can also host your email account for free if we have developed your website.

Once the website is built how do you plan to market the site online?
Include website name on all relevant signage, stationary, leaflets, adverts, vehicles, work wear etc.
Look for any PR opportunities. Develop list of journalists, publications and create and circulate press releases
Make sure that you site is built with Search Engine Optimisation and includes coverage of appropriate keywords. Include geographic keywords
You should always monitor your Google PageRank by installing Google toolbar
You should always register your business on Google
Use of PPC (Adwords) could be considered if it is not possible to get a first page ranking for the main targeted keywords. This may be necessary in early stages until natural ranking has been achieved (really needs expert initial guidance to get best from PPC).
Research directory sites on the Internet and find those which are appropriate. "
Sending regular email newsletters
Use personal achievements of individuals to promote new business rather than
There are a number of very good sources of information to help develop a good website and e-marketing plans e.g. www.businessitguide.com, www.businesslink.gov.uk, www.nb2bc.co.uk, www.searchengineguide.com, www.hobo-web.co.uk/search-engine-optimisation.htm

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