John Anderson

Marketing Director

3/2008 - Present  Essential Marketer Ltd, Bromsgrove, Worcestershire

" Essential Marketer is a fast growing UK online marketing and software solutions company based in Bromsgrove, Worcestershire. We pride ourselves on ensuring that all of our clients receive a clear return on investment (ROI).

" I take a methodical approach to online marketing and use best practice techniques to ensure best possible results.

" We offer a range of products and services which enable businesses to grow their online presence whilst improving staff performance through bespoke software solutions. We have a huge breadth of knowledge and expertise, through years of working in the marketing, IT and finance sectors.

" We believe in being 100% transparent with our clients and offer an open approach to how we work. We're a blend of marketing and IT specialists working together to improve the performance of your brand and business.

Marketing Manager

6/2006 - Essential Loans

" Essential Loans is a major broker in the finance industry, with direct relationships to all established lenders. I am predominately involved in B2B marketing through the development of building new relationships with potential affiliate and business partners, whilst maintaining and building upon current relationships.
" Essential Loans is a fast paced, very demanding result oriented company with several satellite offices around the country. I have sole responsibility of managing both Essential Loans' internal and external affiliate programs which consists of more than 200 affiliate partners. Key considerations are monitoring and analyzing monthly sales leads figures, and monitoring and improving affiliate performance through incentives.
" I am involved with planning, implementing and managing marketing strategies to improve performance of customer acquisition through various methods both online through affiliate marketing and offline through direct mail strategies.
" Most notable has been the improvement of customer acquisition through the implementation of alternative lead delivery methods to cut costs and streamline delivery. By working directly with the call centre manager we were able to implement leads delivered directly via phone (Hot call) to supplement online generated leads. This method minimised customer journey and improved customer service, whilst improving Return on Investment (ROI).

Consumer Sales

8/2004 - 5/2006  Aston Villa Football Club

" Aston Villa is an established football club in the English Premier League, with an illustrious history and highly recognisable global brand. My employment at this company gave me the opportunity to deal with customers within close proximity. Here I realised the importance of customer service and the importance of listing to the customer and responding to their feedback. I worked here to support myself through university.

1/2001 - 8/2003  Motor Claims Technician - Direct Line Insurance

" My position here was predominately phone-based leading me to develop a professional phone manner which is essential when dealing with valuable customers.
" I was entrusted with extra duties which included aiding and mentoring new starters.
" I was also given the role of assessing work to be dealt with through litigation; this included compiling monthly reports for presentations to supervisors, colleagues and solicitors through video conferencing.

Education

2/2004 - 1/2007  University of Birmingham (BCFTCS), Birmingham, West Midlands
" Bachelor's Degree
" Marketing and Events Management BA (Hons)
9/2003 - 1/2004  Birmingham College of Food and Tourism, Birmingham, West Midlands
" Foundation Degree - Business Management (Fast-Tracked)
8/1998 - 7/1999  Sutton Coldfield Art & Design College, Sutton Coldfield, West Midlands
" GNVQ - Art & Design
9/1993 - 6/1998  St. Edmund Campion, Birmingham, West Midlands
" GCSE - English (speaking), English (literature), Science (dual award), R.E, French, C.D.T, Art.