Search Structure for SEO

It has become increasingly prudent when undertaking web design to include search engine optimisation to attract more visitors to your website and make it more popular.

When designing the structure of your website, you should consider making it easy to navigate, no matter how big it is going to be. The home page is the top layer of the website and should contain appropriate links to the other webpages within the site. Keep the site as simple and neat as possible. All site content should be placed under correct and descriptive headings so your visitors can easily find what they’re searching for.

It is useful, when designing your site, to consider your potential visitor’s points of view and rehearse how they will navigate through your site. Benchmarking is a very useful activity; your competitor’s websites may provide useful information and ideas for your own site.

Your website content should be to the point an interesting so your potential customers easily find what they’re searching for.

The use of colours on your website should be minimal. They should not distract the visitor from reading the content of the website. You should use standardised colours throughout the website. The font and the link colours should be easily readable as well.