SEO for Google

Google is the most popular search engine in the world and your website can get a lot of quality traffic if it features on the first page of Google. However considerable effort needs to be made to achieve a top ranking in Google.

Your website name should provide an idea of what your business is all about. All the web files and the web pages should have a proper name which can contain your most important keywords. Even the title should give an idea about the information on the webpage. No matter how big or small your site is it should include a sitemap so your visitors and search engines can easily navigate their way around your site.

In addition to implementing a typical site map you should make sure to create a Google sitemap and submit it to Google.

Don’t use hidden text anywhere in your website as Google is smart enough to trace it and can punish you for using Black Hat SEO techniques, by banning your website from featuring on its pages. Optimise your website by spreading the keywords throughout your website. Use 2 to 3 important keywords and its variants in your web pages.