Essential Marketer

Put simply, Viral Marketing is a word-of-mouth message delivered and enhanced online, enabling marketers to instantly reach vast solcial networks.
Brands are able to exploit the power of peer-to-peer advertising to raise their awareness and attract the full attention of their audience. Compared to other traditional media this is undoubtedly a major strength of online advertising.

The [...]

If you can’t beat them join them is how the saying goes and I guess the saying runs true for search engines. A deal has been struck between Google and Yahoo! which will allow Google ads to appear on Yahoo! real estate, a move which some feel is inevitable.
The deal will see Google AdSense ads [...]

Following on from my post last week regarding Google’s controversial announcement about their re-jigging of UK AdWords trademark bidding policy.
It has emerged that Google are currently involved in a US lawsuit with a company called Rescuecom over bidding policy. Computer repairer Rescuecom is taking legal action against Google for allowing Rescuecom’s competitors to purchase adwords [...]

News that Google, from May 5th, are to change their UK policy on brand bidding, allowing competing companies to bid on each others brand and trademark keywords. This will obviously cause a major stir amongst search marketers across the UK, with many varying opinions as to whether this the correct decision on Google’s behalf.
Current bidding [...]

Third party linking to a web site is highly considered by Google when evaluating a sites PageRank. When undertaking link building, to make the most of your link building strategy, it’s important to focus both on the quality and quantity of your inbound links.
Competitor Analysis
Search marketing is highly competitive, so it’s essential to monitor and [...]

Search engine marketing, as any online marketer will tell you, has become one of the most important (some would argue THE most) elements to any businesses marketing mix. If your company doesn’t have a focussed Search Engine Marketing/Online Marketing strategy, then you really should ask yourself (or your boss) why not?
Search Engine Marketing campaigns, when [...]

Hi and welcome to the essential marketer blog, this blog is pretty new so will appear a little bear to begin with. We aim to update our categories with random ramblings/observations/opinions/comments on a regular basis.
Our ramblings et al will include insights into SEO, PPC and affiliate marketing as well as other search marketing related topics. [...]